Long before the launch of the thrilling zombie-action game, Dying Light, developer Techland introduced a remarkably extravagant collector's edition. Surprisingly, over the past decade, not a single individual has come forward to claim it—and Techland couldn't be happier about it.
Image: insider-gaming.com
In truth, Techland never anticipated anyone would purchase this edition. As revealed by the studio's PR manager, Paulina Dziedziak, to Insider Gaming, the purpose of this opulent package was far from sales. "It was a PR stunt designed to grab media attention due to its wild and unconventional nature," she stated. "The goal was to generate buzz around the game's release, and it certainly did! Thankfully, no one ended up buying it."
Had someone been willing to spend £250,000 (which was equivalent to $386,000 at the time), they would have received the My Apocalypse Edition of Dying Light. This extraordinary package included having the buyer's face inserted into the game, a life-sized statue of the protagonist "Jump," parkour lessons from professional freerunners, night-vision goggles, an all-expenses-paid trip to Techland's office, four signed copies of the game, a Razer headset, and even a custom-built survival shelter crafted by Tiger Log Cabins specifically for zombie defense.
From the outset, Techland viewed the My Apocalypse Edition as a marketing tool. This raises an intriguing question: What if someone had actually purchased it? Would the company have followed through on building and gifting a real-life bunker? Unfortunately, we'll never know for sure.
