At Star Wars Celebration 2025, Hasbro unveiled an exciting array of new toys and collectibles that thrilled fans, including new figures from The Mandalorian and a highly anticipated Dash Rendar figure. The event provided a showcase for these upcoming releases, allowing attendees to get a firsthand look at the new products.
IGN captured stunning photos of Hasbro's display and engaged in insightful conversations with designer Chris Reiff and Hasbro Marketing's Jing Houle about the joy and challenges of bringing these iconic Star Wars characters to life through toys. Dive into the slideshow gallery below for a detailed view of the new offerings, and continue reading to uncover the thoughts of Reiff and Houle on their creations, including their aspirations for further enhancing some of the franchise's most beloved heroes.
Hasbro's Star Wars Celebration 2025 Display Booth
View 31 Images
Fans of Star Wars Jedi: Survivor were treated to new figures, with Nightsister Merrin and series protagonist Cal Kestis featured prominently. Cal's three-pack set includes Turgle and Skoova Stev, and comes with multiple swap-out heads, showcasing a fun and varied look, including a handlebar mustache.
"Honestly, we just wanted to have fun with it," Houle shared with IGN. "This is one of my favorite packs that we revealed in the panel. We started with the handlebar mustache and the mullet, then added the clean-cut and short beard later. For us, the primary look is almost the handlebar, and it's just so much fun."
As for Merrin, her inclusion alongside Cal was a natural choice due to her significance in the Fallen Order/Survivor saga. The challenge lay in accurately depicting her unique Force abilities.
"It's tough to have Cal without Merrin," Reiff explained. "We're glad we finally got to Merrin, but doing that Force effect, the green blast, all the great detail of that new costume and the face tattoos with the inkjet... She's a really cool character, and we know fans are invested in building out that world."
This year's lineup also features updated figures of Han Solo and Chewbacca. Despite numerous previous releases, Houle insists there's still room for improvement.
"We haven't done them in a long time," Houle said. "They needed an update, so we gave them fully new tools, the latest articulation, and fans can really celebrate these classic characters with the latest technology. We've made updates beyond just articulation. We learned a lot from the Wookiees with their long hair."
Houle added, "Despite the long hair, using softer plastics allowed Chewbacca to pivot and move his head seamlessly, which was crucial. We added articulation to Han too, but without a thigh break to keep the red bars on his right thigh clean. Instead, we added articulation to the top of the boot."
Everything Revealed at Hasbro's Star Wars Celebration 2025 Panel
View 198 Images
The Ronin, inspired by the anime series Star Wars: Visions, stands out as a Celebration-exclusive figure in black and white, with only his red katana lightsaber providing color. Both Houle and Reiff emphasized the importance of capturing the small details for this release.
"I love that we kept to it," Houle remarked. "We drew from Japanese culture for the box design, making it premium with magnets to open it, the watercoloring, and hidden accessories. Everything from packaging to design to engineering received meticulous attention."
Reiff added, "Even the Japanese language on this exclusive packaging, which we don't normally do, was important because we're in Japan. We wanted to fully embrace that and create a special package in Japanese language."
Lastly, fans of the Black Series helmet line were excited by the reveal of a highly detailed Death Trooper helmet. Reiff described it as, "a great fully new tooled helmet for the Black Series Premium roleplay line. It looks like it's straight out of the movie with the weathering, the lighting detail, and you control the chin lights and the spectre sensor lights with a button on the side. Working with Lucasfilm, we used original files to nail all the details and added our own interior details, which the real ones never had."
For more on Star Wars Celebration, discover what we know about the plot of Star Wars: Starfighter and explore the biggest news and moments from the event.
