Home News Lamine Yamal: eFootball's New Youth Ambassador

Lamine Yamal: eFootball's New Youth Ambassador

Author : Michael May 23,2025

Konami's acclaimed multiplatform football simulator, eFootball, has struck gold once again by announcing the addition of a new brand ambassador, the prodigious youth footballer Lamine Yamal. Not only will Yamal serve as the face of the game, but he will also be introduced as an in-game character, enhancing the gaming experience with his unique skills.

For fans of emerging talents in the world of football, Lamine Yamal needs no introduction. Trained at the renowned La Masia, FC Barcelona's youth academy, Yamal has quickly risen to prominence as a player to watch. It's no surprise that Konami has chosen him as their latest brand ambassador, signaling their commitment to integrating fresh and exciting talent into their game.

To celebrate Yamal's entry into eFootball, players can now recruit him as an Epic-level player. He joins the ranks alongside a Big Time version of Neymar Jr. and another Epic player, Takefusa Kubo. These players come equipped with the Acceleration Burst skill, which enhances their dribbling speed, mirroring their real-life prowess on the pitch.

Lamine Yamal in eFootballIn addition to Yamal's introduction, eFootball has launched a new Carnival Campaign. Players can log in to earn free eFootball Coins and exclusive rewards, including a limited-edition carnival-themed uniform, to mark this exciting addition.

Yamal's involvement underscores eFootball's strategy to appeal to a younger, vibrant audience, a move that could help the game compete with industry giants like EA. By integrating more of football's culture and top players, eFootball aims to capture the hearts of football enthusiasts worldwide.

For those seeking more options in sports simulation, whether it's authentic or arcade-style, our list of the top 25 best football games for iOS and Android offers plenty of choices to explore.

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