LEGO CEO Niels Christiansen has shared exciting news about the company's future, announcing an ambitious expansion into the digital realm through the development of video games. The iconic toy maker is set to create gaming titles independently while also engaging in strategic partnerships.
"We are confident that, as long as we operate under the LEGO brand, we aim to create experiences for children of all ages across both digital and physical platforms. Developing games internally is something we are actively pursuing." - Niels Christiansen
This strategic move into video game development does not signal an end to LEGO's collaborations with third-party developers. For example, just last month, journalist Jason Schreier disclosed that TT Games, renowned for its LEGO-themed titles, is currently developing a new LEGO game, possibly linked to one of Warner Bros.' popular franchises.
Image: steamcommunity.com
Currently, LEGO's most notable gaming venture is its collaboration with Epic Games. Last year, Fortnite introduced a LEGO-themed mode that swiftly became one of the game's most beloved features.
Over the past two decades, LEGO has been closely associated with the adventure game series developed by TT Games. Although new projects have been relatively quiet lately, rumors are circulating about a new LEGO Harry Potter game, inspired by the commercial success of LEGO Star Wars: The Skywalker Saga.
Furthermore, LEGO's partnership with 2K Games resulted in the launch of LEGO 2K Drive, a racing game released last year, highlighting the brand's adaptability and versatility in the gaming industry.
