Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves campaign, a noteworthy initiative supporting environmental causes. This collaboration will feature Lovato in a variety of mobile games, including Subway Surfers and Peridot. Players can acquire Lovato-themed avatars, with proceeds benefiting environmental projects.
PlanetPlay has a history of collaborating with celebrities for environmental initiatives, previously working with David Hasselhoff and J Balvin. This latest campaign stands out due to its breadth; Lovato's involvement spans numerous popular mobile games. The campaign aims to make a significant impact through its widespread reach and diverse game participation.
This initiative benefits not only environmental causes but also Lovato's fans, who can engage with their favorite star in various games. The collaboration presents a win-win-win scenario: positive environmental impact, fan engagement, and increased visibility for participating game developers. To discover more engaging mobile games, explore our list of the best mobile games of 2024.
Pure Green Initiatives PlanetPlay's well-executed strategy contrasts with typical celebrity-driven environmental campaigns, which often lack lasting impact. The scale and reach of this Make Green Tuesday Moves edition suggest a potentially substantial contribution to environmental efforts.
