Marvel denies AI involvement in creating posters for "Fantastic Four: First Steps" following fan speculation. The controversy stems from a poster depicting a man seemingly with only four fingers, along with other perceived inconsistencies like duplicated faces and oddly proportioned limbs, leading to accusations of AI generation.
Marketing for "Fantastic Four: First Steps" launched this week, including a trailer teaser and several social media posters. One poster, shown below, sparked the debate.
While fans pointed to the four-fingered man and other anomalies as evidence of AI use, a Disney/Marvel spokesperson confirmed to IGN that AI was not employed in the poster's creation. Explanations for the four-fingered anomaly range from the finger being hidden behind a flagpole (deemed improbable) to simple Photoshop errors. The duplicated faces are also contested, with some suggesting they are a result of common background actor copy-paste techniques rather than AI generation.
"Fantastic Four: First Steps" - Trailer 1 Stills
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The lack of official clarification regarding the four-fingered man fuels speculation. The incident highlights the increased scrutiny surrounding the use of AI in film marketing. Further analysis of future promotional materials is anticipated.
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