If you're a millennial or even older, the name Mattel likely evokes fond memories of countless toys, from tabletop games to action figures. Mattel's latest mobile venture, Mattel Match: Toybox Unlocked, might just be their most ambitious yet. This game brings the iconic Mattel brands to your mobile device in a delightful match-three puzzle experience.
As the name suggests, Mattel Match invites players to pair up trios of toys and embark on a nostalgic toybox adventure. The game features a wide array of Mattel's top brands, including Barbie, Hot Wheels, Uno, Masters of the Universe, and more. Each match you make will unlock new items, triggering waves of nostalgia that are sure to resonate with older players. Nostalgia, as we know, is a powerful force in gaming.
Put your toys away - Developed in collaboration with Uken, Mattel Match: Toybox Unlocked is set to launch in a soft release in the Philippines and Canada. A wider-scale rollout is planned throughout 2025, culminating in a full release by the end of the year. While Mattel's brands may seem quaint compared to today's gaming heavyweights, they still include powerhouses like Barbie, ensuring a broad appeal.
Despite its promising features and the backing of a reputable developer like Uken, Mattel Match will need to navigate the highly competitive puzzle game market. The genre is saturated with exceptional titles, as evidenced by our list of the top 25 best puzzle games on iOS and Android. To succeed, Mattel Match: Toybox Unlocked will need to leverage its unique blend of nostalgia and engaging gameplay to capture both longtime Mattel fans and new players alike.
