NBA 2K All-Star, a mobile adaptation of the popular basketball simulation game, is launching in China on March 25th. This collaboration between Tencent and the NBA aims to bring a live-service version of the franchise to mobile players in the East.
The increasing popularity of mobile gaming has led to a surge in AAA sports simulators on mobile platforms. Tencent's partnership with the NBA, however, is particularly noteworthy, given the immense popularity of basketball in China. This makes the arrival of NBA 2K All-Star on mobile less unexpected. The intriguing aspect is the game's deviation from the usual yearly numbered releases (like 2K24, 2K25). Will this be a long-term live-service title? Only time will tell. The March 25th release date will provide the answers.
Shoot for the hoop
Currently, details about NBA 2K All-Star remain scarce, leaving room for speculation. However, the NBA's growing mobile presence, as evidenced by the recent release of Dunk City Dynasty (another NBA collaboration), suggests a strategic push into the mobile market. While past attempts, such as NBA All World, haven't always been successful, the overall trend indicates mobile gaming is becoming a key platform for engaging NBA fans.
To stay informed about upcoming releases, check out our regular "Ahead of the Game" feature.
