A live-action Toys "R" Us movie is currently in development, helmed by the creative team at Story Kitchen, known for their work on recent video game adaptations like the Sonic the Hedgehog films. According to Variety, the project aims to encapsulate the essence of childhood wonder through a modern, fast-paced adventure that honors the iconic toy retailer's legacy spanning over 70 years.
Story Kitchen co-founders Dmitri M. Johnson and Mike Goldberg expressed their excitement about the project, emphasizing their personal connection to Toys "R" Us as a magical destination from their childhood. They intend to craft a film that embodies the spirit of adventure, creativity, and nostalgia associated with the brand.
Somehow Toys 'R' Us returned. Photo by Artur Widak/NurPhoto via Getty Images.
Drawing inspiration from beloved films like Night at the Museum, Back to the Future, and Big, as well as successful toy-to-movie franchises such as Barbie, the Toys "R" Us movie promises to be a unique blend of imagination and nostalgia. While specific casting details remain under wraps, the film will be produced by Johnson, Goldberg, Timothy I. Stevenson, and Elena Sandoval for Story Kitchen, along with Kim Miller Olko, who is producing for Toys "R" Us Studios.
Miller Olko, President of Toys "R" Us Studios, shared her enthusiasm for the project, highlighting its significance as the brand's first foray into film. She envisions the movie as an expansive journey that captures the boundless joy and wonder central to the Toys "R" Us experience, aiming to resonate with audiences of all ages.
Story Kitchen has been busy with other projects as well, having recently announced a film adaptation of Square Enix's Just Cause, directed by Ángel Manuel Soto of Blue Beetle fame. Additionally, they are working on adaptations of Dredge: The Movie, Kingmakers, and Sleeping Dogs, showcasing their commitment to bringing diverse and engaging stories to the screen.
