It's been a while since we last discussed Ubisoft, hasn't it? Well, next Thursday marks the release of Assassin's Creed Shadows, a game that could potentially shape the future of the entire corporation.
Today, Ubisoft's official channel released a new video dedicated to the game. You might expect it to be the launch trailer, but it's labeled as a TV commercial, which raises some questions.
The video itself isn't the issue—it's smooth, cinematic, and visually impressive. The concern lies in Ubisoft's apparent focus on traditional media for promotion. While there's nothing inherently wrong with this approach, uploading a TV ad to their YouTube channel seems unusual. This might be nitpicking, but such a strategy doesn't exactly instill confidence in the upcoming release.
Enough speculation, though. The video effectively highlights the distinct gameplay and combat styles of the two main protagonists. The depiction of Japan is stunning, but it's important to remember that you can't judge the entire game based on a one-minute cinematic. We'll have to wait until the release to see the full picture.