The PUBG Mobile and American Tourister collaboration is now live, offering a unique blend of in-game and real-world items. This exciting partnership features a special line of luggage bearing the PUBG Mobile brand. Fans can now express their love for the battle royale game even while traveling. The collaboration, running until January 7th, includes in-game items such as a themed backpack and suitcase.
However, the real highlight is the limited-edition American Tourister Rollio luggage boasting PUBG Mobile branding. This isn't just a virtual collaboration; American Tourister will also have a significant presence at the PUBG Mobile Global Championships finals, taking place this weekend at the ExCeL London Arena. This marks another successful collaboration for PUBG Mobile, following partnerships with various brands.
The event will feature on-site activations and sponsorships from American Tourister. While PUBG Mobile's collaborations might seem unconventional, their success in partnering with major brands, from automobiles to luggage, is undeniable. This contrasts with Fortnite's focus on pop-culture partnerships, highlighting PUBG Mobile's strong brand appeal and market reach. The collaboration's success raises questions about the perceived reach and influence of mobile PUBG within the corporate world. Attendees of the PUBG Mobile Global Championships should keep an eye out for the distinctive blue and yellow luggage making its way through the airport.
