January 2025 Gacha Game Revenue: Genshin Impact Leads the Pack
The gacha game market continues to thrive, with January 2025 revenue figures revealing some interesting trends. Genshin Impact, boosted by a major update featuring the Pyro Archon and the highly anticipated Mawuika banner, saw a remarkable surge in revenue, doubling its December 2024 earnings to a staggering $99.4 million.
Image: ensigame.com
Trailing behind Genshin Impact, Pokemon TCG secured second place with $64 million in revenue. Love and Deepspace, a popular "female gacha" title, rounded out the top three, generating $55.2 million.
Honkai Star Rail experienced a decline in earnings, reaching $50.8 million for the month. Zenless Zone Zero also saw a significant drop, with revenue halved to $26.3 million compared to its December 2024 performance.
It's important to note that this ranking considers only mobile platform revenues. While some titles, such as miHoYo's offerings, also have PC versions, these are excluded from the calculations. Furthermore, the data incorporates a multiplier for Android revenue in China, as Google Play is unavailable in that market, using iOS revenue as a basis for estimation.
