King's Candy Crush Solitaire: A Multi-Platform Launch and a Shift Towards Alternative App Stores
King is taking a significant step with the upcoming release of Candy Crush Solitaire, its first simultaneous launch across multiple app stores. This marks a notable shift towards alternative app stores, beyond the traditional Google Play and iOS App Store dominance.
The game's release will leverage a partnership with Flexion, a publisher facilitating distribution on five alternative app stores. This includes prominent platforms such as the Samsung Galaxy Store and Huawei AppGallery. King explicitly highlighted this simultaneous launch as a first for them, suggesting a strategic move to broaden their reach.
The Significance of Alternative App Stores
King's popularity and financial success are undeniable. Their decision to actively pursue alternative app stores, and particularly the simultaneous launch strategy, indicates a recognition of these platforms' growing potential. This suggests a broader trend within the gaming industry, with major players increasingly acknowledging the audience reach offered by alternative distribution channels. Previously considered an afterthought, these stores are now seen as a significant avenue for player acquisition.
For further insight into the burgeoning alternative app store landscape, explore the Huawei AppGallery Awards 2024 to see which apps were recognized for excellence last year.
