HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing its previous high achieved at launch in July 2024.
According to AppMagic, Zenless Zone Zero's total mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters, Hoshimi Miyabi and Asaba Harumasa (the latter offered free to all players as a promotional incentive), alongside enhanced gameplay mechanics, new environments, and game modes. The Hoshimi Miyabi banner was particularly influential in driving the record revenue.
This update's impact on player engagement was significantly longer than typical updates. While spending usually declines sharply after a week, Zenless Zone Zero maintained daily revenue above $1 million for over 11 consecutive days, and stayed above $500,000 even after two weeks.
While achieving remarkable success, Zenless Zone Zero still trails behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail, in terms of overall revenue.
