Krafton's new life simulation game, inZOI, has achieved a remarkable milestone by selling 1 million copies within just one week of its Early Access launch on Steam. This makes it the fastest-selling game ever published by the South Korean giant, showcasing the significant interest and demand for this title.
Launched on March 28, inZOI immediately captured attention, not only for its gameplay but also due to an unintended feature that allowed players to harm children in-game. Krafton quickly addressed this issue, labeling it as an "unintended bug" and promptly released a patch to fix it. Despite this initial controversy, inZOI has maintained a 'very positive' user review rating on Steam and achieved a peak of 175,000 concurrent viewers on Twitch, securing the third spot in the Games category. Remarkably, it topped Steam's Global Top Sellers List by revenue just 40 minutes after its release.
The in-game user-generated content platform, Canvas, also saw tremendous engagement, with over 1.2 million participants on launch day and more than 470,000 pieces of content uploaded. This high level of user interaction underscores the game's appeal and the community's eagerness to create and share.
IGN's review of inZOI's Early Access version gave it a 6/10, praising its visual appeal and ambition but noting a lack of depth at launch. Krafton credits its pre-launch promotional efforts and ongoing communication with the community as key factors in building trust and momentum for inZOI's release. The company highlighted the success of the inZOI global showcase and demo build in generating significant interest.
CEO CH Kim expressed gratitude and excitement about introducing inZOI to a global audience through Early Access, emphasizing the company's commitment to continuous player communication and the development of inZOI as a long-term franchise IP.
inZOI's Best and Most Cursed Creations
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Looking ahead, Krafton plans to enhance inZOI with future updates that will include new content such as mod support and new cities. All updates and DLC will be provided free of charge until the game's full release. In response to player feedback and reported issues, Krafton has committed to applying quick fixes through hotfixes throughout April. The company acknowledges the vast scale of inZOI's global community as a "next-level experience" and is navigating through "trial and error" to find the most effective communication methods.
