Supercell's upcoming millennial monster-hunting multiplayer game, Mo.co, has already proven to be a major hit even before its full release. The game has raked in an impressive $2.5 million in revenue since its soft launch, according to the latest estimates from Pocketgamer.biz.
If you're not yet familiar with Mo.co, imagine a blend of a modern millennial social gaming platform and the iconic Monster Hunter series. In Mo.co, you step into the shoes of a stylish part-time hunter, taking on contracts to combat various evil invaders from beyond.
The early revenue spike can largely be attributed to the abundance of cosmetics and other in-game goodies available for players to collect. However, this initial surge in spending quickly dropped after reaching that high. This could be due to the lack of further content during its invite-led soft launch phase, rather than signaling any impending doom for the game.
Superstitious cellWhy does this matter? Supercell has a history of managing their vast business with an unconventional ruthlessness when it comes to their game releases. Instead of spreading their team's focus across multiple titles, they prioritize only the most promising ones for full launch.
This strategy has resulted in some initially weak but quickly surging releases, such as Brawl Stars and Squad Busters. However, it has also led to the cancellation of other promising projects like Flood Rush and Everdale before they could see the light of day.
Will Mo.co follow the same path? Given its early success, Supercell might be keen to see how the addition of new content can help revive player spending. Hopefully, this could lead to Mo.co soon hitting major storefronts.
While Mo.co remains in its closed state, if you're eager to stay ahead of the game, why not explore our top feature, "Ahead of the Game," for great games you can play in early access on mobile?
